Tourism the long haul ahead – New Zealand. Observations from Prof Emeritus David Simmons

A wonderful observation by Prof Emeritus David Simmons on the future of New Zealand tourism and post-COVID-19 tourism recovery. New Zealand is expecting border closure for a substantial time period. The time ahead is going to be challenging for the sustainability of businesses affiliated with tourism. In this regards businesses’ survival strategies and degree of resilience will ensure long-term sustainability.